About
René Metayer is a Senior Marketing & Sales Director with over 15 years of experience building scalable acquisition systems for multi-location businesses. He has managed multi-million dollar annual marketing budgets and revenue systems across multi-location businesses in several industries, leading teams that span marketing, sales, call centers, and digital operations.
His career spans three countries and two continents. He has served as CEO, led marketing for multi-office organizations, driven multichannel innovation at one of Latin America's largest financial institutions, and founded a consulting practice serving healthcare, real estate, e-commerce, and professional services clients.
He founded Leads Under Control after seeing the same pattern across every industry: businesses invest heavily in marketing but lose customers because no system exists to capture and follow up with every lead. Today, he leads a hybrid team of human specialists and AI-powered agents that covers every aspect of marketing, sales, operations, and technology — delivering enterprise-grade infrastructure to service businesses that need it most.
Career
Founder & CEO — Leads Under Control
Fort Lauderdale, FL · AI-powered revenue infrastructure for service businesses. Team of human specialists and AI agents.
Marketing & Sales Director — Multi-Location Healthcare
Multi-location operations · Multi-million dollar budgets · Call center, sales, and marketing teams across several markets
Marketing Director — Multi-Office Real Estate
Led company-wide marketing strategy, digital and traditional campaigns, brand consistency across multiple offices.
Founder — Marketing Consulting Practice
Strategic growth, branding, performance marketing, and automation for healthcare, e-commerce, and professional services clients.
CEO — National Industrial Services Company
Santiago, Chile · Led commercial, marketing, and sales strategy. Standardized operations and built enterprise client relationships.
Sales & Marketing — Major Financial Institution
Santiago, Chile · Multichannel sales innovation, automation, new product development, and national entrepreneurship programs.
Published Articles
Education
Master in Business Engineering with IT
Universidad de Chile
B.S. in Business Administration
Universidad del Pacífico
Certifications
Digital Marketing
IAB Europe
Advanced Google Analytics
Google
eCommerce
Escuela de Organización Industrial, Spain
Mobile Apps Development
Universidad Complutense de Madrid, Spain
Expertise
AI Automation
SEO & SEM
Performance Marketing
Revenue Operations
CRM & Pipeline
Marketing Automation
App Development
Data Analytics & BI
Multi-Location Growth
Bilingual (EN/ES)
Team Leadership
Budget Management
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